February 23, 2024


Travel Anywhere

CT Office of Tourism plans to launch tourism websites

Two years immediately after the COVID-19 virus cratered tourism nationally, Connecticut is trying to entice a new form of customer — employees with the leeway and economical usually means to do the job remotely for prolonged stretches, who may look at a lengthy-term rental in a Connecticut city within just access of pursuits pleasing to households.

The CEO of the state’s guide advertising and marketing company described the initiative Tuesday amongst various new forays by the point out to elevate its visibility to vacationers, though speaking Tuesday afternoon to associates of the Bridgeport Regional Enterprise Council. On Tuesday, the place of work of Gov. Ned Lamont announced Connecticut grew to become the 1st state to sign up for the Global LGBTQ+ Travel Association’s “global partner” method.

Even though Connecticut has lengthy benefited from vacationer magnets that are the Foxwoods and Mohegan Sunlight on line casino resorts, the state’s Business of Tourism is now hoping to play up other locales — precisely, metropolitan areas and towns that have an array of routines, in accordance to Jill Adams, CEO of the Avon-based mostly Adams & Knight promoting agency who spoke in Bridgeport on Tuesday.

The point out options to start a collection of improved tourism websites for a number of towns and cities to get a lot more people today interested in absolutely discovering all those communities — perhaps on prolonged stays.

Adams stated that could assist attract “digital nomads” in her phrases who may well take into account Connecticut as a remote functioning location for weeks at a shot, using it as a jumping off stage for New England and New York working day outings.

“Those are men and women who can basically do the job from everywhere,” Adams said Tuesday. “We’re observing a lot more emphasis on, ‘hey, I’m heading to decide a location to keep for a month. … Ideally we can get some of people people to appear to Connecticut.”