Top 6 tips to create social media engagement with Halloween content

Spooky season is nearby, and social media feeds are about to be flooded with all things Halloween. This is more than just a holiday for businesses as it’s a golden opportunity to connect with audiences and create unforgettable engagement. So, you need to make your content both festive and highly shareable. Here are a few tips to help you with this. 

Create appealing images

You need to make sure your visuals stand out when you make your Halloween social media content. So, focus on high-quality visuals that are both eye-catching and on-brand. Utilize classic Halloween colors like orange, black, and deep purples, but don’t be afraid to experiment with unique palettes that align with your brand’s aesthetic. 

Also incorporate festive elements like pumpkins, ghosts, bats, and spiderwebs, either through props in photos, graphic overlays, or AI-generated effects. Think beyond static images; go for short, spooky videos or GIFs to grab attention. In addition, you need to use clear visual hierarchy to guide the viewer’s eye, and ensure any text is readable and uses engaging, Halloween-themed fonts. There are a number of Halloween social media post templates on tools like PosterMyWall to make this process much easier.

Run a themed contest

You should run a themed Halloween social media contest to boost engagement. First, define your contest goal. Do you want to increase followers, drive website traffic, or collect emails? Then, choose a relevant and fun Halloween theme, such as a pumpkin carving contest or even a design contest for your audience. Clearly outline the rules, including how to enter. For example, participants may have to  post a photo/video with a specific hashtag, tag your brand, or comment on a post. 

Also clearly communicate the deadline and how winners will be chosen. Make sure you offer an appealing prize that aligns with your brand or the Halloween theme. This can be anything like a gift basket, a discount, or being featured on your page. Then, promote the contest across all your social channels and encourage sharing to maximize reach. Remember to announce winners promptly and showcase their entries.

Share behind-the-scenes videos

Behind-the-scenes (BTS) videos are fantastic for humanizing your brand and showing the fun side of your team during Halloween. Share snippets of your office decorating for the holiday, employees in their costumes, or even a fun pumpkin carving session. You could also show the process of creating your Halloween-themed products or preparing for a virtual event. 

Make sure you keep these videos short, visually engaging, and add popular spooky music. Don’t forget to include a clear call-to-action, like asking followers to share their own BTS Halloween moments using a specific hashtag. This authentic glimpse into your brand’s festive spirit fosters a stronger connection and encourages organic engagement.

Make your content interactive

Make your Halloween content interactive by leveraging features like polls, quizzes, and This or That questions on platforms like Instagram Stories, Facebook, and TikTok. Ask your audience to choose their favorite spooky movie, costume idea, or Halloween candy. You can also run trivia contests about Halloween history or famous horror films. 

Encourage user engagement by inviting them to share their pumpkin carvings or spooky stories using a unique hashtag. Also host a caption this photo contest with a funny Halloween image. These engaging elements not only increase immediate interaction but also foster a sense of community around your brand, making your Halloween content more memorable and shareable.

Use the right hashtags

Use the right hashtags to expand the reach of your Halloween content and drive engagement. Start with broad, popular hashtags like #Halloween, #SpookySeason, and #HalloweenCostume. Then, get more specific with niche hashtags relevant to your content, such as #PumpkinCarvingIdeas, #HalloweenMakeupTutorial, #DIYHalloweenDecor, or #HauntedHouse. Don’t forget branded hashtags for contests or campaigns, like #YourBrandHalloweenChallenge. 

Make sure you mix high-volume hashtags with smaller, more targeted ones to increase discoverability without getting lost in the noise. Also do your research into what’s trending on each platform, and add emojis to your hashtags for visual appeal. This way, you can reach a wider, yet more relevant, audience.

Utilize short-form videos

Short-form videos are paramount for Halloween engagement, especially on platforms like TikTok and Instagram Reels. Capture attention immediately with a strong hook in the first few seconds. Look into content like quick costume transformations, spooky challenges, or humorous Halloween skits. You should also utilize trending Halloween sounds and music to increase discoverability and shareability. Make some fun graphics as well, using elements you shoot yourself as well as those you find online. You can use tools like an AI background remover to make sure everything blends well together. 

Keep your videos concise, ideally under 30 seconds, and use fast-paced editing with dynamic cuts and on-screen text for optimal visual interest. Also encourage user participation by inviting viewers to duet, stitch, or use your audio for their own Halloween content. These bite-sized, entertaining clips are perfect for sparking viral moments and driving significant interaction.

Halloween is a unique and fun opportunity to connect with your audience on social media. So, you should tap into the festive spirit and significantly boost your engagement. Remember to plan your content, encourage user-generated material, and always keep your brand’s voice in mind. Now go ahead, conjure up some amazing Halloween content, and watch your social media engagement come to life.